With the aim of professionalizing the investment match process to find an angel investor or a venture capital, AmixTech, the innovation area of www.amixnews.com started a private record of Startups and technological companies from Latinamerica focused in Fintech, SmartAgro, Real Estate, Biotech, Renewal Energies, Health, Blockchain, among others.
One of the main difficulties faced by entrepreneurs who are implementing startups, whether through a seed capital fund, a private investor or an estate fund when they have already been validated commercially, is to implement a strategy to find customers to generate commercial traction that It will serve to attract investors.
After selling their product and having clients, the founders must initiate a strategy of raising financing to follow an international upscale process or continue the scientific validation for those long-term startups.
Considering that many startups are not generating sales, the failure rate increases because they do not have clients and because they have not managed to raise capital that is sustained, despite the wide range of national and international funds.
To meet this requirement, AmixTech launched an acceleration plan which is a high specialization in the process of guiding entrepreneurs to generate direct links with their customers to sell their products or services and generate commercial traction, and in the second case, contact venture capitals or angel investors to structure a financing plan that helps them continue to pivot the idea or business model.
According to Maximiliano Morales, founder of AmixNews.com and Founder of the Wine Marketing www.andeswines.com: «In recent months, we have been in contact with incubators, coworks and transfer centers in several cities in the US, Chile, Argentina, France and Canada, detecting more than 100 initiatives halted for different reasons, such as the breakdown of startup companies, the halting of the commercial validation process or the absence of a sales plan to generate profits that sustain the startup.
In many cases, some inventions must go through long patent registration and licensing processes that delay the product’s release to the market.
¿How to find a startup or founder?
Due to the startups growth in Latin America a new service highly specialized has been launched that focuses on the scouting service for startups for events that are looking for entrepreneurs to participate, but also search for both founders and collaborators to venture capitals, company builders, and business accelerators which are in the search of a leader who knows what kind of business they are working on.
In the case of global events like bootcamps, forums and startups presentations, the last couple of years there is a gap between hundreds of startups that are working in Chile, Argentina, Colombia, Perú, Bolivia, Uruguay and even Mexico with several events and they are not aware of all the opportunities they have to participate in these type of presentations, so this scouting service created by AmixTech solves this problem to search and invite them to participate.
«In Chile, there is a great deal of interest among professionals, technicians, and programmers. All of them are highly qualified for they have MBA and Master’s degrees in economics and business. Moreover, they all wish to become entrepreneurs. This is why the scouting process of both founders and collaborators has become a service that is growing at high rates,» states Sergio Bustos Cabrera, strategic project consultant for startups.
According to Maximiliano Morales, investment & startup’s advisor leading AmixTech says: «After making an investment match and starting a private registration of StartUps, technology companies that are developing projects and several companies in the real estate niche, Biotechnology, Energy (ERNC), SmartAgro, Health, Fintech, among others, we realized that many startups could not scale because they had neither a strategic direction nor a global vision, which generates a tremendous gap to advance successfully.”
In addition to the above, in the case of Chile, one of the main difficulties faced by StartUps’ entrepreneurs is the implementation of a customer-finding strategy when it comes to finding clients. This is especially important because it would help to generate commercial traction, and this, in turn, will serve both to attract investors and to bridge the gap between them.
For 19 years, the founder of AndesWines.com and now, strategist of AmixTech, Maximiliano Morales leads a job exchange of professionals interested in entrepreneurship, many of them are also willing to work abroad. The latter has allowed us to build a contact network for offering the service.
In the case of venture builders, venture capitals or business accelerators, they may contract the specific service called «Founder’s Scouting» which not only aims to find the profile of the professional or technician who meets the requirements to lead a company or «startup», but also who is willing to travel or move abroad.